How to Retrain your Brain for Financial Success - Part 2

Shifting your Financial Paradigm

Current scientific evidence strongly suggests that your constant focus on financial success can actually change your brain. In their book, How God Changes Your Brain1, researchers Andrew Newberg and Mark Waldman state that, “. . . the more you meditate on a specific object—be it God, or peace, or financial success—the more active your thalamus becomes, until it reaches a point of stimulation where it perceives thoughts in the same way that other sensations are perceived.” 

In other words, the more your vision of financial success becomes clear in your mind, the more that vision actually shapes your brain. The inner reality you create gives emotional significance to your thoughts and this, in turn, motivates your brain to bring your vision into the world.

Our thoughts and feelings dictate what is real for us. If our mind is filled with fears, doubts, and distractions, this will directly shape our financial vision and skills. Change your inner paradigm, however, and you will change your outer financial reality.

Energy Flows Where Attention Goes

We have the neurological ability to reinvent ourselves in every aspect of life, and as we build emotional meaning into our visions of success, the brain sees this as a “call to action.” Simply stated, energy flows where attention goes. For example, if we scan your brain while you simultaneously read a book and listen to music, we can observe the truth of this powerful statement. If I ask you to focus on the words you are reading and ignore the music, your brain’s auditory cortex will show minimal activity. But if I ask you to close the book and pay specific attention to the music, your auditory cortex will become very active.

This illustrates how your attention plays a large role in directing the flow of energy and information in your brain. And as energy flows where your attention habitually goes, the synaptic connections energized by your habitual attention eventually become more or less chemically hardwired into your neural networks. This process is called Hebbian learning, named after Donald Hebb, the Canadian psychologist who first expressed this theory of neurological adaptation.

In essence, the power of attention and Hebbian learning reveal to us that what we routinely and consistently focus on will shape our brain, and thus our habits, actions and results. This is really just a scientific explanation for the profound truth stated by Earl Nightingale decades ago, when he stated, “You become what you think about most.

Harnessing the Power of Attention to Shift Your Financial Paradigm

So the question is, what are you focusing on most of the time? What is your chief aim, your magnificent obsession? What financial or business vision is so powerful and inspiring in your life that it continually attracts your heart-felt, invigorating, purposeful attention toward it for most of the day, every single day? If you have no such energizing vision that consistently governs your focus, attention and thoughts, you will be at the mercy of your habitual thoughts and limiting belief patterns .


To change your financial paradigm, you must:

  • Make a quality decision to absolutely reinvent yourself, your business and your finances.
  • Clearly define a deeply invigorating chief aim, which is your magnificent obsession, and allow your attention to consistently gravitate toward that chief aim throughout your waking day, every day.
  • Use your conscious mind to observe your thoughts, habits and beliefs throughout the day.
  • Make note of those thoughts, habits and beliefs that do not serve your financial success.
  • Replace negative thoughts, habits and beliefs with those that empower your financial success.
  • Make note of your most financially empowering thoughts, habits and beliefs, and consciously focus on those for the majority of your work day.
  • When you become conscious of your old mindset, you can tune your brain to maximize your financial success.

1 Andrew Newberg and Mark Waldman. How God Changes Your Brain: Breakthrough Findings from a Leading Neuroscientist. Random House, 2009.