Your Intuition: How to use it for Personal & Financial Success

Have you ever noticed that people who consider themselves lucky seem to be in the right place at the right time more often than the average person? Their intuition seems to guide them expectantly into new opportunities for growth again and again, even though they may not be able to consciously explain why they experience such positive results.

This intuition may be due in part to preemptive perception, an organizing principle within the brain that plans an action before the goal is actually known. i According to researchers at UCLA, these preemptive action plans are generated from “significance maps” already established in the brain, based on past experiences. ii

Simply stated, your brain can either work for you or against you, depending on how it has been conditioned. Some neuroscientists have even gone so far as to call your brain an “anticipation machine”. This means that your brain is constantly shaping how you see the world and act in it based on your past conditioning. Now let’s look at three simple but powerful ways to work with this principle to create more success and enhanced wellbeing:

1. Realize that your brain, under the organizing principle of preemptive perception, is always working on your behalf.

2. Your brain registers information long before your conscious mind iii, so learn to trust your intuition.

3. As you continue to explore your intuition and act on it, you provide the opportunity for your brain to develop more accurate “significance maps.” But if you ignore your intuition, you may deprive your brain of these positive map-making opportunities.

The more of these maps you develop within your brain, the more accurate your intuition will become. And as your intuitive accuracy increases, so will your confidence, business and finances. With continued practice, you too can wire your brain for more and more “luck”.

i Pre-emptive perception. Bodis-Wollner I. Perception. 2008;37(3):462-78.
ii Neural enhancement and pre-emptive perception: the genesis of attention and the attentional maintenance of the cortical salience map. Gee AL, et al. Perception. 2008. 37(3): 389-400.
iii  Knowing before we know: conscious versus preconscious top-down processing and a neuroscience of intuition. Segalowitz, SJ. Brain Cogn. 2007 Nov;65(2):143-4.